Assam Boosts Tourism with Global Roadshows in Britain & Dubai

Assam’s tourism industry is set for growth as international roadshows in Britain and Dubai generate global interest. Led by Industries and Commerce Minister Bimal Bora, the delegation promoted “Advantage Assam 2.0,” attracting investors in tourism and hydrocarbons. British investors showed keen interest, especially due to Assam tea’s popularity. Dubai-based companies explored investment in logistics, leveraging the state’s new sea route. Middle Eastern tour operators also recognized Assam’s tourism potential. The state is diversifying beyond Kaziranga, promoting sites like Charaideo Maidams and eco-tourism. The initiative is expected to boost international tourist footfall and investment.